Nourishing Community with Good Juju Ghee
What happens when two Californians meet in Taiwan, bond over a love of holistic health, and relocate to the Olympic Peninsula?
You get Good Juju Ghee—an artisanal, small-batch food business infusing ancient Ayurvedic traditions into the Port Townsend community.
Founders Kristen Fix and Efan Chen craft their ghee with an intentional, mindful approach, aligning with the lunar cycle as per Ayurvedic tradition.
“The wisdom that came through about ghee a long time ago,” Efan explained, “was if you make it during the waxing moon and the full moon, then all of that good energy will be infused into your ghee.”
While they had the vision, turning a labor of love into a commercial reality felt out of reach. “I’d been talking about starting a ghee company for years,” Kristen admits, “but it wasn’t something I actually thought I would do.”
Everything changed when they joined the Center for Inclusive Entrepreneurship’s accelerator for women entrepreneurs. The program gave them the tools, accountability, and business spreadsheets to turn their passion into a structured plan.
For Kristen and Efan, the program provided the essential structure and momentum they needed and surrounded them with an accountable, supportive community of fellow female founders.
“We would not be here making ghee right now for this farmers’ market if we hadn’t taken that course. It was really the spark for it. CIE is definitely a huge part of why this is happening.”
Today, Good Juju Ghee is a staple at the Port Townsend Farmers Market and the local Food Co-op. True to their mission of sustainable community care, their very first customer was a local food-sovereignty organization delivering weekly nourishment to marginalized families.
