Mission, Vision & Values

Our MISSION is to help people with limited resources in marginalized rural communities start a business, earn a living, build generational wealth, and lead the development of rural places where everyone and everything can thrive forever.

Our VISION is rural places where everyone has the opportunity to turn their unique gifts into a small business that contributes to sustainable, resilient, and equitable shared community wealth. 

We bring the following VALUES to our work:

  • We value justice, inclusiveness, diversity, equity and resilience. Everyone should be able to explore the possibility of business ownership, regardless of their circumstances. Diversity makes communities more resilient.

  • We value the wisdom of the individuals we serve. We honor the story of each person we serve by taking time to understand their unique gifts, aspirations, and challenges - through their voice and their eyes. We practice curiosity, mindfulness, deep listening, and optimism.

  • We value human empowerment. We work to create spaces where all people can discover and harness their power and agency to live lives and build communities on their own terms – free of racial and systemic oppression and injustice.